NESCAFE - IKIGAI
In Okinawa there is a term, Ikigai. It means βthe reason you wake up in the morning.β We follow the story of four separate characters from Okinawa to find out the individual, valuable and unifying reason they live for.
CREDITS:
Director: Henry & Ssong
Producer: Antonio Sabatella
Executive Producer: Andrea Ciarla for Filmmaster MEA
Director of Photography: Henry & Ssong
Agency: Publicis ME/Dubai
Executive Creative Director: Alex Brunori
Art Director: Lourica Halteh
Agency Account: Teddy Abdelnour
Client: Nescafe